The decline of Internet advertising
In its quarterly earnings call in October 2013, Google beat analysts’ predictions yet again. But the downward trend in its return on the cost per click (CPC) of its Adwords program continued. The trend...
View ArticleHow to measure Facebook contest ROI
By Nick Steeves You know how to measure the ROI of a PPC ad campaign: You can see the real revenue outcome from each ad and each click. You’re not going to see direct sales from a Facebook contest, but...
View ArticlePurposeful customer service
By Shep Hyken I recently posed the following question to a group of business owners at the International Franchise Association convention: “How do you ensure a great customer service experience for...
View ArticleHow small businesses can prosper from B2B marketing
Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. [...]The post How small businesses can...
View ArticleHow to use inbound marketing for App Store Optimization
By Megan Totka You may or may not have heard this recently, but SEO seems to have introduced a new sibling into the online marketing family. ASO (or App Store Optimization) is the online marketing of...
View ArticleSocial media marketing: Pitfalls and how to avoid them
Most people understand how to use social media to find friends, activities, games, etc. Businesses are also becoming more adept at finding both their current customers as well as new ones by using...
View Article4 reasons why you need a mobile website
Smartphones aren’t simply convenient communication devices – they have become an integral part of our lives and our culture. Putting this into context, a mobile phone today is in the possession of the...
View Article6 small business statistics that may surprise you
Small businesses love statistics. And why not? They help us understand where we're going and where we've been. After all, those who fail to learn from history are doomed to repeat it [...] The post 6...
View ArticleWant more business from your website? Here are 6 things your customers need...
The Internet offers customers lots of options before they make a purchase decision. In fact, it’s cliché to say that on the Internet your competition is just a click away. But it’s true. Research from...
View ArticleIt takes a village … to succeed in social media
Traditionally, the work of social media profile development has fallen on PR departments. Over time, social media efforts morphed into a department of its own in companies that could afford the...
View ArticleLessons from Project Glass: Why embracing technology is not optional
Devices like smartphones and tablets have become such a part of everyday life that they’re almost an extension of our bodies. As technology progresses, so does the ease of use. The capabilities of...
View ArticleWalking the digital tightrope: The perils of co-branded employees
Before businesses began to really cash in on the power of social media, people were signing up for Twitter, Facebook and MySpace accounts in the privacy of their homes. These platforms allowed a new...
View ArticleSocial media gaffes: They can happen to anyone
Missteps are increasingly becoming a part of the landscape of business social media. While unfortunate, those of us who run social media pages as businesses are still only human – and make human...
View ArticleDon’t believe everything you read: Why journalism still matters
In an earlier post, Leo Valiquette wrote about the rise in incidents of plagiarism among high-profile journalists. Leo contends that the timing of this increase is no accident; forgetting ethics that...
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How to use inbound marketing for App Store Optimization
By Megan Totka You may or may not have heard this recently, but SEO seems to have introduced a new sibling into the online marketing family. ASO (or App Store Optimization) is the online marketing of...
View ArticleClik here to view.
Social media marketing: Pitfalls and how to avoid them
By Megan Totka Most people understand how to use social media to find friends, activities, games, etc. Businesses are also becoming more adept at finding both their current customers as well as new...
View ArticleClik here to view.
4 reasons why you need a mobile website
By Debra Kaye Smartphones aren’t simply convenient communication devices – they have become an integral part of our lives and our culture. Putting this into context, a mobile phone today is in the...
View ArticleClik here to view.
6 small business statistics that may surprise you
By Brent Barnhart Small businesses love statistics. And why not? They help us understand where we’re going and where we’ve been. After all, those who fail to learn from history are doomed to repeat it....
View ArticleClik here to view.
Want more business from your website? Here are 6 things your customers need...
By Tim Peter The Internet offers customers lots of options before they make a purchase decision. In fact, it’s cliché to say that on the Internet your competition is just a click away. But it’s true....
View ArticleClik here to view.
It takes a village … to succeed in social media
By Megan Totka Traditionally, the work of social media-profile development has fallen on PR departments. Over time, social media efforts morphed into a department of its own in companies that could...
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