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Don’t believe everything you read: Why journalism still matters
By Katie Parsons In an earlier post, Leo Valiquette wrote about the rise in incidents of plagiarism among high-profile journalists. Leo contends that the timing of this increase is no accident;...
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Social media gaffes: They can happen to anyone
By Megan Totka Missteps are increasingly becoming a part of the landscape for business social media. While unfortunate, those of us who run social media pages as businesses are still only human – and...
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Walking the digital tightrope: The perils of co-branded employees
By Megan Totka Before businesses began to really cash in on the power of social media, people were signing up for Twitter, Facebook and MySpace accounts in the privacy of their homes. These platforms...
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Lessons from Project Glass: Why embracing technology is not optional
By Megan Totka Devices like smartphones and tablets have become such a part of everyday life that they’re almost an extension of our bodies. As technology progresses, so does the ease of use. The...
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It takes a village … to succeed in social media
By Megan Totka Traditionally, the work of social media-profile development has fallen on PR departments. Over time, social media efforts morphed into a department of its own in companies that could...
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Want more business from your website? Here are 6 things your customers need...
By Tim Peter The Internet offers customers lots of options before they make a purchase decision. In fact, it’s cliché to say that on the Internet your competition is just a click away. But it’s true....
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6 small business statistics that may surprise you
By Brent Barnhart Small businesses love statistics. And why not? They help us understand where we’re going and where we’ve been. After all, those who fail to learn from history are doomed to repeat it....
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4 reasons why you need a mobile website
By Debra Kaye Smartphones aren’t simply convenient communication devices – they have become an integral part of our lives and our culture. Putting this into context, a mobile phone today is in the...
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Social media marketing: Pitfalls and how to avoid them
By Megan Totka Most people understand how to use social media to find friends, activities, games, etc. Businesses are also becoming more adept at finding both their current customers as well as new...
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How to use inbound marketing for App Store Optimization
By Megan Totka You may or may not have heard this recently, but SEO seems to have introduced a new sibling into the online marketing family. ASO (or App Store Optimization) is the online marketing of...
View ArticleDon’t believe everything you read: Why journalism still matters
In an earlier post, Leo Valiquette wrote about the rise in incidents of plagiarism among high-profile journalists. Leo contends that the timing of this increase is no accident; forgetting ethics that...
View ArticleSocial media gaffes: They can happen to anyone
Missteps are increasingly becoming a part of the landscape of business social media. While unfortunate, those of us who run social media pages as businesses are still only human – and make human...
View ArticleWalking the digital tightrope: The perils of co-branded employees
Before businesses began to really cash in on the power of social media, people were signing up for Twitter, Facebook and MySpace accounts in the privacy of their homes. These platforms allowed a new...
View ArticleLessons from Project Glass: Why embracing technology is not optional
Devices like smartphones and tablets have become such a part of everyday life that they’re almost an extension of our bodies. As technology progresses, so does the ease of use. The capabilities of...
View ArticleIt takes a village … to succeed in social media
Traditionally, the work of social media profile development has fallen on PR departments. Over time, social media efforts morphed into a department of its own in companies that could afford the...
View ArticleWant more business from your website? Here are 6 things your customers need...
The Internet offers customers lots of options before they make a purchase decision. In fact, it’s cliché to say that on the Internet your competition is just a click away. But it’s true. Research from...
View Article6 small business statistics that may surprise you
Small businesses love statistics. And why not? They help us understand where we're going and where we've been. After all, those who fail to learn from history are doomed to repeat it [...] The post 6...
View Article4 reasons why you need a mobile website
Smartphones aren’t simply convenient communication devices – they have become an integral part of our lives and our culture. Putting this into context, a mobile phone today is in the possession of the...
View ArticleSocial media marketing: Pitfalls and how to avoid them
Most people understand how to use social media to find friends, activities, games, etc. Businesses are also becoming more adept at finding both their current customers as well as new ones by using...
View ArticleHow to use inbound marketing for App Store Optimization
By Megan Totka You may or may not have heard this recently, but SEO seems to have introduced a new sibling into the online marketing family. ASO (or App Store Optimization) is the online marketing of...
View Article